IndusInd Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7123
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SWOT Analysis of IndusInd Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IndusInd Bank

Parent Company

Hinduja Group

Category

Banking, Financial Services

Sector

Banking

Tagline/ Slogan

We Care… Dil Se

USP

Giving a good value proposition to the customers

STP

Segment

People who are wish to put their money in the banking sector

Target Group

Earning individuals, Corporates, HNIs

Positioning

Delivering what the customer needs

SWOT Analysis

Strengths

1. Backing of the Hinduja group
2.Gives importance to customer experience
3. Offers a large variety of products and service pan India

Weaknesses

1. Lags behind many banks in capital structure
2.Few no. of branches across the country in comparison with leading banks

Opportunities

1.Mobile Banking, Internet banking
2.Expansion into rural areas to bank the unbanked and underbanked
3.Doing aggressive marketing in order to improve brand value

Threats

1.New bank licenses to be issued by RBI
2.Competitors
3.Foriegn banks that mainly cater to their target group

Competition

Competitors

1.Union Bank of India
2.Bank of India
3.Bank of Baroda


The table above concludes the IndusInd Bank SWOT analysis along with its marketing strategy and brand parameters.

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