Ameriprise Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1849
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SWOT Analysis of Ameriprise Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameriprise Financial

Parent Company

Ameriprise Financial

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

More within reach

USP

America’s leader in financial planning

STP

Segment

Advice and wealth management, asset management

Target Group

Individual, business and institutions

Positioning

Through their personal approach to financial planning and advise they can help bring the customers’ dreams and goals to life

SWOT Analysis

Strengths

1. Nation-wide network of more than 11000+ affiliated financial advisors and more than 9500 branded advisors
2. Amongst the largest 25 asset managers in the world
3. Strong presence in the financial services industry for more than a century gives significant competitive advantages
4. Demonstrated ability to grow and prosper by improved ranking and brand value post spun off by American Express

5.High retention rate of the well trained sales force contributes positively to growth

6. Diversified range of products and services reduces volatility

Weaknesses

1.Weaker cost structure as compared to competitors
2.Higher increase in distribution expenses affecting profitability

Opportunities

1.Global asset management industry likely to grow
2.Improving economic prospects in US could increase demand for financial products
3.Grail Advisors acquisition likely to benefit the company from ETFs(Exchange Traded Funds) market expansion

4. Online market offers the ability to expand business

Threats

1.Increased competition to keep market share and margins under pressure
2.Economic downturns and corporate malfeasance could add to defaulters

3. Increased regulatory compliances affect margins and functioning

Competition

Competitors

1.American Funds
2.MetLife,Inc
3.Lincoln Financial

4.AXA Financial,Inc.



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