KB Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 540

SWOT Analysis of KB Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KB Financial Group

Parent Company

KB Financial Group


Investment Services


Banking and Financial Services

Tagline/ Slogan

Together for your life/ We think of You First


More than meets the customers’ needs with wide ranging benefits and values



Banking, credit cards, securities, life insurance, asset management, real estate trust, venture capital

Target Group

Individuals, institutions seeking comprehensive financial services


Enhancement of corporate value and realization of shareholders’ value

SWOT Analysis


1. Largest customer base and most extensive branch network in Korea
2. Solid capital prowess and high brand loyalty
3.Innovative products and services like KB Rock Star and KB Hidden Star 500 gives edge over competitors
4. Diversified network of about 1200 branches throughout Korea

5.Customer base of 26 million and operations across the globe

6. Highest brand recognition among financial companies in Korea


1.Growing concerns over household debts and credit and lending faults in the construction sector
2.Acquisition of ING Life Korea didn’t bear satisfactory results


1.Increasing demand for comprehensive financial services
2.Substantial scope for stronger development of capital markets particularly of local currency bond and securitization markets in Asia

3.Expansion of global network to secure international competitiveness

4. Explore rational M&A opportunities to limit organic growth


1. Downward market interest rates have negative impact on income
2.Weak global economy likely to cause long term stagnation

3.Increased competition in Korean financial market

4.Changing govt. regulations handcuff financial services



1.Shinhan Financial Group Company Limited
2.Woorie Finance Holdings Co. Ltd.
3.Mitsubishi UFJ Financial Group


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