Nomura Holdings SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1287

SWOT Analysis of Nomura Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nomura Holdings

Parent Company

Nomura Group


Investment Services


Banking and Financial Services

Tagline/ Slogan



Placing clients at the heart of everything we do and ensuring Nomura is fit for future



Investment and  merchant banking, asset management, security brokerage

Target Group

Institutional and individual  investors , corporations, financial institutions, governments and governmental agencies


Sustainable development through core business and corporate activities to make the world a better place for future generations

SWOT Analysis


1.Strong presence in Japan along with operations at 270+ sites in approx 40 countries
2. High research capability with research hubs in Asia-Pacific markets
3.Member of Dow Jones Sustainability Indexes, FTSE4Good Index and MS-SRI index
4. Efficiency in management improved margins

5. Strong brand name and expertise workforce


1.Majority of revenue generation from Japan
2.Over dependence on one region puts the group at competitive disadvantage
3.Negative message to stakeholders due to business improvement order served by Japan’s Financial Services Agency


1.Customized services to satisfy the increasingly diverse needs of clients
2.Leverage the extensive network with initiatives in healthcare and agriculture
3.Enhance the global presence

4.CAGR of global asset management industry expected to be around 4%  during  the period 2011-2016


1.Retail investors in Japan face an increasingly uncertain environment

2. Japan’s fiscal problem, dwindling birthrate, aging population pose serious structural challenges
3. Prolonged European sovereign debt crisis

4.Intense competition in Japanese financial industry can reduce market share

5. Increasing regulatory challenges



1.Citigroup Inc.
2.Credit Suisse Group
3.Daiwa Securities Group Inc


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