Principal Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 863
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SWOT Analysis of Principal Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Principal Financial

Parent Company

Principal Financial Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Helping individuals, families and businesses with their financial goals since 1879

USP

A solid experienced company to trust in difficult times

STP

Segment

Insurance, Retirement solutions and asset management

Target Group

Small and medium sized businesses, individuals and institutional clients

Positioning

Positioned to provide solutions with the experience and longevity

SWOT Analysis

Strengths

1. Global presence with operations in Asia, Europe, Latin America ,US
2. Huge customer base of approx 20 million worldwide
3. Strong capital and liquidity position to protect from adverse market developments
4. Broad business segments are helping the group to reduce volatility in revenue

5. Strong financial strength ratings from all major rating agencies

6. Good sales and earnings track record, lower credit risk profile

Weaknesses

1.Lacks scale to compete with large players in its markets
2.The group is not able to penetrate into large corporate client retirement and savings markets
3. Significant exposure to illiquid assets

Opportunities

1.Escalation of income protection goals and needs of the retiring baby-boomers likely to increase the demand for pension and retirement products

2.M&A  to boost long term growth
3. Positive outlook in the global asset management and custody bank sector

Threats

1. Regulatory changes could affect financial strength and performance
2.Uncertain capital and credit market conditions may affect the ability to meet liquidity needs, access to capital and cost of capital

Competition

Competitors

1.Alainz AG
2.AXA
3.ING Groep N.V



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