NKSJ Nippon Koa Sompo Japan SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 662
Advertisements

SWOT Analysis of NKSJ Nippon Koa Sompo Japan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NKSJ Nippon Koa Sompo Japan Holdings

Parent Company

NKSJ Holdings

Category

Property and Casualty Insurance

Sector

Banking and Finance

Tagline/ Slogan

First

USP

Considered as the highly evaluated service company always considering customer’s perspective in company’s actions

STP

Segment

Property and casualty (P&C) insurance, life insurance and other financial services. The group's other business includes asset management, risk consulting, healthcare, and pension plans.

Target Group

Targeting Japan P&C insurance segment not only in terms of business scale, but also service quality.

Positioning

NKSJ Group aims to improve its corporate value by establishing our position among customers as the most highly evaluated service company, always carefully considering the customer's perspective in our business actions. To this end, we will extend the highest quality of service in order to provide security and peace of mind to our customers.

SWOT Analysis

Strengths

1. Strong position in domestic market in Japan
2. Financial position is strong which provides competitive ability especially in domestic market
3. Revenue from different sources limits volatility

4. One of the most efficient business organisations in terms of expertise and knowledge

Weaknesses

1. Strong dependence on local markets increases business risk

2. Market share is limited due to lesser presence compared to global leaders

Opportunities

1. Aging population can lead to increase in demand
2. Emerging markets could offset contraction in the domestic P&C markets

3. Increase in significant synergy could lead to operational advantage

Threats

1. Economic position of Japan especially the natural disaster is a point of concern

2. Fluctuating global economic scenarios can affect performance

Competition

Competitors

1. T&D Holdings, Inc.

2. AIG



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: