Travelers Companies SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2930
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SWOT Analysis of Travelers Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Travelers Companies

Parent Company

Travelers Group

Category

Property and Casualty Insurance

Sector

Banking and Finance

Tagline/ Slogan

Reliability in an increasingly uncertain world

USP

A solid financial foundation, offering balance risk and reward continued investment in people, products and technology

STP

Segment

Business insurance, personal insurance and financial, professional and international insurance

Target Group

Small and Mid-sized businesses, Individuals and families, Government units

Positioning

An insurance company that provides all kinds of products to stand with you in all tough times

SWOT Analysis

Strengths

1. Diverse product portfolio resulting in a strong market presence

2. Highly loyal customer base owing to good claims management

3. Strong ratings facilitating easier financial transactions

4. One of the largest insurance companies in USA having operations in UK, Brazil, Singapore, China, Canada

5. Has a strong workforce of over 30,000 employees

Weaknesses

1. High dependence on US Markets making business risk high

2. Limited brand presence in investment management compared to global leaders

Opportunities

1. Great prospects with recovering US commercial Real estate industry

2. Positive trends in property and casualty insurance resulting in increasing revenue opportunities

3. Acquisitions like the deal with JMalucelli and upcoming Dominion in Canada likely to increase market share globally

Threats

1. Current Eurozone turmoil making US insurance industry highly vulnerable

2. Growing competition in the insurance categories offered making erosion of market share

3. Changes in the political and regulatory federal income tax laws could affect the sector adversely

Competition

Competitors

1. ACE Limited

2. Allstate Corporation

3. American International Group, Inc.

4. AXA

5. Chubb Corp.

6. CNA Financial Corporation

7. Safeco Corporation

8. Zurich Financial Services


The table above concludes the Travelers Companies SWOT analysis along with its marketing strategy and brand parameters.

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