Hana Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 541
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SWOT Analysis of Hana Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hana Financial Group

Parent Company

Hana Financial Group

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Healthy Finance, Happy Together

USP

Customer satisfaction through a premier service network

STP

Segment

Segmentation is based on the type of customer: SME, corporate, High net worth individuals

Target Group

Targets the SME segment

Positioning

Korea’s largest financial institution

SWOT Analysis

Strengths

1. Strong market position in the Korean financial services industry

2. Has a Strong capital position which provides financial strength

3. Improved cost efficiency as a result of focus on profit management
4. Ranked among the world’s top 100 financial groups

Weaknesses

1. Increased risk due to geographic concentration
2. Highly susceptible to the instability in the credit and financial markets, troubles in the mortgage segment
3. Denting the image of the group as the management is accused of committing malpractices during the takeover of Korea Exchange Bank

Opportunities

1. Positive outlook for the asset management sector
2. Increasing usage of mobile phones which could boost mobile banking

3. Integration of Korea Exchange Bank in the group’s business operations

Threats

1. Unfavorable economic and financial developments in eurozone
2. Increased incidence of natural disasters which may lead to more claims

3. More influence of the korean politics in the banking industry

Competition

Competitors

1. KB Financial Group Inc.

2. Korea Exchange Bank
3. Shinhan Financial Group Co Ltd



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