Hana Financial Group SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 631
SWOT Analysis of Hana Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hana Financial Group
Hana Financial Group
Banking and Financial Services
Healthy Finance, Happy Together
Customer satisfaction through a premier service network
Segmentation is based on the type of customer: SME, corporate, High net worth individuals
Targets the SME segment
Korea’s largest financial institution
1. Strong market position in the Korean financial services industry
2. Has a Strong capital position which provides financial strength
3. Improved cost efficiency as a result of focus on profit management 4. Ranked among the world’s top 100 financial groups
1. Increased risk due to geographic concentration 2. Highly susceptible to the instability in the credit and financial markets, troubles in the mortgage segment 3. Denting the image of the group as the management is accused of committing malpractices during the takeover of Korea Exchange Bank
1. Positive outlook for the asset management sector 2. Increasing usage of mobile phones which could boost mobile banking
3. Integration of Korea Exchange Bank in the group’s business operations
1. Unfavorable economic and financial developments in eurozone 2. Increased incidence of natural disasters which may lead to more claims
3. More influence of the korean politics in the banking industry
1. KB Financial Group Inc.
2. Korea Exchange Bank 3. Shinhan Financial Group Co Ltd
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