Posted in Banking & Financial Services, Total Reads: 704
SWOT Analysis of ISBank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
Turkey’s largest bank
Segmentation based on type of customer: retail or corporate; Life stage segmentation is also done
Targets retail segment; Also targets children, young adults and pensioners
It offers innovative products that makes customer life easier and it consistently improves its lineup of products and services
1. Has a broad base shareholders and institutional investors 2. Leader in deposits among privately-owned banks 3. Provides extensive service to the customers through the largest privately-owned branch network 4. One of the best service providers in foreign trade and international finance transactions
1. High asset-liability mismatches are prevalent 2. Asset quality that is vulnerable to economic cycles 3. Geographically concentrated in a relatively high risk operating environment
1. Weak situation in US and Eurozone is shifting market dynamics to developing countries 2. Turkish banking sector is anticipated to accelerate in 2013 3. Turkish economy has a long term decoupling potential
1. Turkish economy is still susceptible to volatilities in the world economy 2. High interest rates in Turkey is one of the reasons of slowing growth 3. Increasing portfolio of Non-performing loans
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