Nordea Bank AB SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1571
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SWOT Analysis of Nordea Bank AB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nordea Bank AB

Parent Company

Nordea Bank AB

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Making it possible

USP

Leading position in corporate, retail and private banking

STP

Segment

Segmentation is based on the type of user i.e. household user and corporate user

Target Group

Targets all the income segments in the household user segment

Positioning

Pursue a multichannel distribution strategy to reduce the cost of serving

SWOT Analysis

Strengths

1. Largest customer base of any financial services group in the Nordic region
2. A diversified funding base and greater liquidity
3. Diversified revenue stream ensures timely cash flows
4. Largest distribution network in the Nordic and Baltic Sea region.
5. It has over 30,000 employees and nearly 1500 branches

Weaknesses

1. Lack of sufficient presence outside the Nordic region
2. Weakening segments such as wholesale banking
3. Weakening market positions in Sweden and Norway
4. High exposure to the bureaucracy in the Nordic and Baltic regions

Opportunities

1. Can introduce innovative products and come up with tailored solutions
2. Buoyant asset management industry
3. Significant market share in all markets

Threats

1. Weakening economic prospects
2. Increase in the regulatory costs
3. Increase in competition in securities services due to the new settlement standards

Competition

Competitors

1. Barclays Plc
2. Abbey National Plc
3. Société Générale



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