Canara Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4610
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SWOT Analysis of Canara Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canara Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Together we can; It's easy to change for those who you love

USP

Strong founding principles

STP

Segment

Commercial and Personal Banking

Target Group

Rural and urban middle class group

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Innovative schemes
2. Technologically advance
3. Articulation of good banking
4. Canara bank has employed over 44,000 people
5. Canara bank made a partnership with UNEP to initiate a successful solar loan programme

Weaknesses

1. Inadequate Publicity

2. Low International presence
3. Customer service is lesser as compared to other banks

Opportunities

1. Rural and social banking
2. Agriculture based consultancy

Threats

1. Economic crisis
2. Highly competitive environment
3. Changing govt and RBI policies

Competition

Competitors

1. SBH
2. Andhra Bank

3. Allahabad bank



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