PNC Financial Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3464
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SWOT Analysis of PNC Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PNC Financial Services

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

PNC creates solutions that enables your journey

USP

One of the USA's largest diversified financial services organizations providing retail and business banking

STP

Segment

Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance

Target Group

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses

Positioning

A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

SWOT Analysis

Strengths

1. Ranked in the list of Fortune 500 companies
2. Strong franchise value providing revenue visibility

3. Tailor- made financial product and services for every need
4. Highly engaged employees committed to customer service
5. Improving asset quality contributing to higher operating profits

6. Adequate capital to cover its risk exposure

7. With over 50,000 employees its one of the largest banks in terms of branches, ATMs

Weaknesses

1. Significant exposure to residential mortgage banking (RMB) which is increasing its non- interest expense
2. Inability to reverse contractions in revenue

Opportunities

1. Strategic Acquisitions likely to enhance growth
2. Buoyant asset management and custody bank sector
3. Growing mobile banking market to help in retaining customers and arresting costs

Threats

1. Low interest rate environment could continue to affect core earnings
2. Competitive pressures likely to intensify pressure on margins
3. Increasing regulatory challenges

4. High systemic risk in the US banking industry affecting industry's prospects

Competition

Competitors

1. National City Corporation
2. Huntington Bancshares Incorporated
3. Bank of America Corporation

4. Citigroup Inc.

5. JPMorgan Chase & Co.

6. Sovereign Bancorp, Inc.

7. U.S. Bancorp



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