Corporation Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3446
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SWOT Analysis of Corporation Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corporation Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Prosperity for all

USP

Customised banking solutions

STP

Segment

Rural and urban Banking

Target Group

Emerging markets

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1. Equal presence in rural and urban areas
2. Strong Financial performance
3. Employee base of over 12,000 people
4.Customised banking solutions

Weaknesses

1. Lack of Pan India presence

2. Less publicity and branding in comparison with leading banks

Opportunities

1. Innovative products and services
2. Government funding

Threats

1. Economic crisis and volatile markets
2. Changing RBI policy
3. Presence on other banks

Competition

Competitors

1. SBI
2. Andhra Bank

3. Allahabad bank
4. Canara Bank


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