TT Hellenic Postbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 557
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SWOT Analysis of TT Hellenic Postbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TT Hellenic Postbank

Parent Company

TT Hellenic Postbank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Always in touch

USP

TT stands by its customers, even in hard times, developing schemes to offer creative and effective help for the Greek saver and investor

STP

Segment

Retail and Corporate Banking

Target Group

Individuals looking for deposits, investment, loan, debit and credit cards and insurance plan

Positioning

A bank providing high quality banking products and services having the customers’ best interest in mind

SWOT Analysis

Strengths

1. The “New Hellenic Postbank” is financially sound. Its Capital Adequacy Ratio is well above the regulatory threshold and it has access to Eurosystem liquidity through the Bank of Greece.

2. The New TT Hellenic Postbank ranks among healthy and well-capitalized banks in the Greece

Weaknesses

1. The license of the former Hellenic Postbank has been withdrawn and the bank has been put into liquidation in January 2013

2. Year on year decreasing revenues

3. Shattered brand image & trust of the individuals dampening bank’s future

Opportunities

1. The European retail lending market generated has witnessed a growth over the years to come.

2. Structural reforms likely to restore competitiveness in Greek economy and specially banking system

3. International expansion likely to increase to diversity of revenue sources

Threats

1. Lost trust of the individual customers of the Bank , Greek economic prospects are expected to remain weak

2. Greece is being forced to adhere to the agreements (on austerity measures) with its international creditors namely the European Commission (EC), the International Monetary Fund (IMF), and the European Central Bank (ECB) (popularly referred to as Troika) to remain in euro.

3. Exit from the euro could lead to tough consequences

Competition

Competitors

1. T-Bank SA

2. Emporiki Bank of Greece S.A.

3. Attica Bank S.A.



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