KeyBank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2333

SWOT Analysis of KeyBank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Regional Banks


Banking and Financial Services

Tagline/ Slogan

Key, For a New America


One of the USA's largest diversified financial services organization



Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance

Target Group

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses


Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.

SWOT Analysis


1. Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $90 billion

2. Leading regional presence helps withstand competitive pressures, community Banking in 14 states; Corporate Banking (offices) across the U.S.

3. Amidst a weak economic environment, the group has undertaken several initiatives to enhance its capital strength.

4. Improving asset quality


1. Inability to curb declining capital efficiency, volatile returns with negative bias reflect the group's inability to deploy its capital in profitable avenues and indicate the need for improving operating efficiency

2. Weak loan performance affecting revenue visibility


1. The US commercial banking sector expansion provides scope for profitable growth

2. KeyCorp has taken several organic and inorganic initiatives in the recent past that are likely to turnout beneficial for the organization.

3. KeyCorp has invested significant resources on technology to improve its operating performance, this Investment in technology likely to improve operating efficiencies


1. Increasing regulatory challenges- Financial institutions in the US and other regions have been facing increasing regulatory challenges.

2. Weakening outlook for global economic growth

3. The US economy remains vulnerable as the economic recovery is slow



1. Bank of America Corporation

2. US Bancorp

3. JP Morgan Chase & Co

4. National City Corporation

5. SunTrust Banks, Inc.

6. Alaska Pacific Bancshares, Inc.

7. Compass Bancshares

8. Wells Fargo & Company

9. PNC Financial Services


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