Posted in Banking & Financial Services, Total Reads: 2475
SWOT Analysis of KeyBank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
Key, For a New America
One of the USA's largest diversified financial services organization
Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance
Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses
Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.
1. Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $90 billion
2. Leading regional presence helps withstand competitive pressures, community Banking in 14 states; Corporate Banking (offices) across the U.S.
3. Amidst a weak economic environment, the group has undertaken several initiatives to enhance its capital strength.
4. Improving asset quality
1. Inability to curb declining capital efficiency, volatile returns with negative bias reflect the group's inability to deploy its capital in profitable avenues and indicate the need for improving operating efficiency
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