China Everbright Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 782

SWOT Analysis of China Everbright Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Everbright Bank Co Ltd.

Parent Company

China Everbright Group


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Making wealth simple


A client-centered and market-oriented strategy in a prudent manner to keep up with the restructuring and development of the Chinese economy and the financial industry



Institutions and individual investors; enterprises

Target Group

Institutions and individual investors looking for Personal Financial and Corporate Financial Services


A financial services company in asset management, direct investment, brokerage and investment banking in the Greater China region

SWOT Analysis


1. The Bank is now covering 45 major cities of 23 provinces, municipalities and autonomous regions with its 30 branches and 426 banking outlets and one representative office in Hong Kong.

2. A professional workforce of 17000 employees.

3. A nationwide joint-stock commercial bank with sound corporate governance, resourceful shareholding background, prominent brand image, well-diversified network with.

4. Year over year, China Everbright Bank Co., Ltd. has been able to grow revenues

5. The company has been able to reduce the percentage of sales devoted to selling, general and administrative costs that led to a bottom line growth

6. China Everbright Bank Co. has a strong risk management

China Everbright Bank Co. has high competitiveness


1. The bank has no international presence and hence geographic concentration affecting competitive strengths against international peers.

2. Loan book concentration affecting asset quality.

3. Dependent on volatile financial market to maintain profits.


1. Fast-proceeding interest rate liberalization in China is opening the avenues for more profitable business

2. Deepening financial disintermediation in Chinese domestic financial market, opening the financial market
3. Growing banking sector in Asia Pacific region

4. International expansion likely to bolster revenues, the bank should try to expand its presence in overseas markets


1. Slowdown in Chinese economy may impact loan and earnings quality
2. Rising deposit reserve requirement ratio to limit credit disbursement. The rise in deposit reserve requirement ratio will mean banks will have to set aside more of their deposits on reserve. This could have negative impact on business growth.
3. Increasing competition from foreign banks. For instance, the Bank of East Asia, Citibank, DBS Bank, Hang Seng Bank, HSBC, and Standard Chartered estimate that they will collectively operate more branches



1. China Minsheng Banking Corporation Ltd.

2. China Merchants Bank Co., Ltd.

3. Bank of Ningbo Co., Ltd


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