Charles Schwab SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2620

SWOT Analysis of Charles Schwab with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Charles Schwab

Parent Company

Charles Schwab


Investment Banking


Banking and Financial Services

Tagline/ Slogan

40 years of innovation and challenging the status quo


To champion every client’s goal with passion and integrity



Securities brokerage, banking, mutual funds, Asset management

Target Group

Investors and individuals seeking financial solutions


Industry leading change with passion and purpose

SWOT Analysis


1. Diversified business and broad product portfolio controls volatility in business cycle
2.Strong asset-liability management practices gives competitive advantage
3. Pioneering leadership in discount brokerage  and focus on client satisfaction levels  helps in business growth.

4. Nearly 12000 employees form a part of the workforce

5. The company is one largest discount brokers of the world


1. Inefficient expense management impacts margins
2.Exit from certain international operations due to slow progress
3.Lack of presence in emerging markets increase domestic dependence risk.


1.Acquisition of ThomasPartners to add value to the company’s existing money management line up
2. OptionsXpress acquisition provides scope for clientele maturity, and increased trading volumes
3.On investing app for ipad likely to increase trading volumes


1. Stiff price competition in its equity brokerage business likely to impact margins
2. Retail brokerage industry susceptible to high risk from litigation and regulatory fines and actions



1. A.G. Edwards, Inc.
2.CIGNA Corporation
3.Citigroup Inc.


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