Fubon Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 508
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SWOT Analysis of Fubon Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fubon Financial

Parent Company

Fubon Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Develop innovative products to satisfy society’s diversified needs and embrace the new era of internationalization

STP

Segment

Corporate and consumer banking, wealth management, credit card, financing and public treasury services, insurance,

Target Group

Individual and institutional clients seeking financial services

Positioning

The most comprehensive financial services group in Taiwan

SWOT Analysis

Strengths

1. Taiwan’s second largest financial service provider
2. Employee strength of 30000 and strong assets give it competitive advantage
3. Heritage of 50 years and sound corporate governance practices ensure sustainable development

4. Aggressive moves in China will strengthen its bottom line

Weaknesses

1.Operations mainly concentrated in Taiwan restrict the growth opportunities

2. Intense competition means limited market share

Opportunities

1.Success in Taiwan can be leveraged to expand in China and neighboring countries

2.M&A and partnerships to enhance the footprint.

Threats

1.Counterfeiting and fraudulent activities by unknown persons pose threat to the brand image
2.Imposition of green consumer movement by environmental advocacy groups may hamper its prospects.

3. Taiwan’s WTO entry likely to increase competition in long run

Competition

Competitors

1.Cathay Financial Holding Co.Ltd.
2.Shinkong Insurance Co.Ltd.
3.Union Insurance Co.Ltd.



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