Posted in Banking & Financial Services, Total Reads: 645
SWOT Analysis of Haitong Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
First Class Management, First Class Talent, First Class Service and First Class Profitability
Stocks and futures brokerage, Investment banking, corporate financing, Asset management
Individual and institutional investors
Human oriented and innovation driven
1. One of the leading securities companies in China 2. Strong assets and wide network of 220 branches worldwide 3. Leading position in sector in terms of innovation business and pilot securities companies for margin trading and short selling
4. Diversified business ensures healthy and stable growth
5. Expertise in stock, brokerage, investment services, mergers and acquisitions etc
1.Broking business gets affected due to volatile markets 2.Operations mainly concentrated in Hong Kong market limits revenue
1.Monetary easing policies likely to be implemented in developed nations 2.CSRC likely to announce policies to present golden opportunities to securities and capital markets 3.Gradual relaxation of overseas listing restrictions likely to help in business expansion in Hong Kong capital market
1.Simmering European sovereign debt crisis and fiscal cliff threat in US 2.Market saturation intensifies competition in the sector
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