Posted in Banking & Financial Services, Total Reads: 562
SWOT Analysis of Mediobanca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial services
Discretion and prompt execution delivered by streamlined unit of skilled bankers based on ethical values and principles
Lending and investment banking, Private banking, Equity investment, Retail banking
Corporate and medium sized business
Investment bank offering high quality advisory services and providing finance in various forms
1. Strong market position in Italian financial industry provides economies of scale 2. Strong capital position places the group in a position of strength to negotiate refinancing for maturing debt. 3. Diversified sources of income reduces volatility in revenues.
4. Nearly 3500 people form a part of the team which has expertise in financial solutions for clients
5. Offices in London, Paris, Frankfurt, Madrid, NY, Moscow
1.Huge dependence on Italy enhances risk and limits revenue generation 2.Loses opportunities in emerging economies as operations confined to European market
1. Well positioned to harness the growing potential of Italian banking industry 2.Integration of Compass and Linea likely to strengthen the marketing position in Italian finance industry 3.Launch of CheBanca is helping the group in diversifying its business mix
1.Adverse economic conditions in Italy could impact the business 2.Chances of higher taxation due to increasing public debt 3.Increasing competition to affect market share and profitability
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