Mega Financial Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 526
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SWOT Analysis of Mega Financial Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mega Financial Holding

Parent Company

Mega Financial Holding

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Foundation of your financial freedom

USP

Focus on core competency to create greatest value for shareholders

STP

Segment

Foreign and domestic securities brokerage services, banking and insurance services

Target Group

Individual and institutional investors

Positioning

Provider of foreign and domestic securities brokerage services

SWOT Analysis

Strengths

1. Diversified product and services portfolio helps mitigate risk
2. High credit ratings by top credit rating agencies indicate stability
3. Strong network of 180+ offices in Taiwan and 40 offices abroad
4. Employee base of 8500 employees

5. Prominent player in the financial services with a wide product portfolio

Weaknesses

1.Sizeable drop in trading volume of stock market affects company’s brokerage fee income
2.Gains on disposal of securities remained short of predicted targets
3.Insurance losses from Thai floods affected the insurance business

Opportunities

1.Stronger risk management, reinforced cross selling and global expansion to upgrade proportion of overseas profit
2.Restrictions on RMB business being lifted likely to benefit corporate financing and wealth management business

Threats

1.Eurozone debt crisis and adverse economic conditions in advanced nations weaken global demand
2.Economic and trade tension caused by QE policies for yen still prevail

Competition

Competitors

1.EnTie Commercial Bank Ltd.
2.Jih Sun Financial Holding Co. Ltd.
3.Cosmos Bank



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