Fannie Mae SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1293
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SWOT Analysis of Fannie Mae with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fannie Mae

Parent Company

Fannie Mae

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Know Your Options by Fannie Mae

USP

Government sponsored enterprise

STP

Segment

Secondary mortgage market

Target Group

Mortgage lenders

Positioning

Primary engines of spreading American dream

SWOT Analysis

Strengths

1. Quasi govt agency and lower interest rates for debt over Treasury rates gives it competitive advantage
2. Strong govt backing makes it risk free and a safe business

3. 7000+ employees form a part of the organisation

4. Its business portfolio is in excess of $700bn

5. Being a govt sponsored organisation, it has a strong US govt support

Weaknesses

1.Concerns with business and accounting practices and the accounting scandal tarnished the image
2.Top executives charged with securities fraud was a major concern
3.Dissatisfaction among investors as they have to take the brunt of the company moves

Opportunities

1.Increase in home prices likely to keep the company profitable

2. Falling mortgage delinquencies to increase the revenue

3. Global investments and tieups can increase financial stability

Threats

1.US govt. looking to shrink the influence of the company over housing market in coming years
2.Competition likely to affect the revenue and growth

Competition

Competitors

1.Freddie Mac
2.CIT Group Inc.
3. Nationstar Mortgage Holdings Inc


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