Credicorp SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 486
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SWOT Analysis of Credicorp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Credicorp

Parent Company

Credicorp Ltd.

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Leading financial services holding company in Peru

STP

Segment

Segments the market as commercial banking, insurance and investment banking

Target Group

Targets the commercial banking segment

Positioning

leading provider of services related to trade finance, corporate finance and leasing services

SWOT Analysis

Strengths

1. It is a dominant industry leader in Peru due to its workforce and the experience it has. It employees over 25000 personnel.

2. It offers a range of insurance services including commercial property, transportation and marine hull, automobile, life, health, and pension fund underwriting insurance.

3. It has a clear demarcation and has different subsidiaries each catering to the needs of different segment.

4. Credicorp is one of the biggest financial services company in Peru

5. The bank boasts of 3 million + customers

Weaknesses

1. Inappropriate management of foreign currencies have led to huge amounts of losses being incurred.

2. The balance sheet showed disappointing performance with the net income, cash and cash equivalents falling.

3. It has left the personal banking segment where a vast number of users are prevalent.

Opportunities

1. The acquisition of Empresa Financiera Edyficar provides it an opportunity to enter the lower income segment.

2. Conservative risk management in its core business of lending can be expanded to the other services as well.

3. Effective risk management can help it reap profits in the Latin America's most under-banked but fastest-growing economies.

Threats

1. The geographic location exposes the bank to various risks related to Peruvian political, social and economic conditions as Peru had a history of political instability in the past.

2. The ability to pay dividends to the shareholders may be affected by the ability of its subsidiaries to pay dividends to it.

3. Changes in the insurance regulations in Peru impacts the ability of the insurance subsidiary of it.

Competition

Competitors

1. Scotiabank Peru S.A.

2. Banco Bilbao Vizcaya

3. Argentaria, S.A.

4. Banco do Brasil S.A.



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