Banca Carige SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 706
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SWOT Analysis of Banca Carige with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banca Carige

Parent Company

Banca Carige

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Largest bank in Liguria and one of the main banks in Italy

STP

Segment

Segmentation is done based on banking, financial and insurance segments

Target Group

Individual and enterprises looking for banking solutions

Positioning

Creating value in the medium/long-term for all stakeholders

SWOT Analysis

Strengths

1. It is a conglomerate in terms of range of products and services offered by it

2. Over 1000+ branches distributed across Italy and one branch in France with which it serves the customers in a better way

3. In order to cater to the new demands Carige Mobile, the new platform to access services via smartphone or tablet, was launched for all Group banks

4. The company has a expert employee base of over 5000 people

Weaknesses

1. It was blamed for accounting tricks and being in a difficult situation due to derivatives the bank that bought from Deutsche Bank

2. Very limited global presence as it has branches in only which leads to capturing less market share

3 Due to increasing defaults, this led to a number of losses being incurred

Opportunities

1. As the geographic concentration in Italy increases risk, they should expand into other regions as well to diversify the risk

2. Banca Carige can increase the gamut of services offered so that they cater to a large segment

3. More focus can be put in advertising to reach a wide customer base

Threats

1. Deficits in Spain and Italy led to weakening outlook of the banking sector as a whole in these regions

2. The savings rate of the families have dropped which could reduce the money available in its coffers

3. The rate of non- performing assets of Banca Carige continued to increase

Competition

Competitors

1. Banca d’Italia

2. Banca Mediolanum

3. Banca Monte Parma

 


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