Ageas Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 964
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SWOT Analysis of Ageas Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ageas SA

Parent Company

Ageas Group

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Your Partner in Insurance

USP

High standards of innovation and customer service with several awards and recognitions proving it

STP

Segment

Life and Non-life insurance

Target Group

Individuals, Small-mid-large companies

Positioning

Transparent and Truthful and a very ethical insurance company

SWOT Analysis

Strengths

1. Ageas is an international insurance company with a legacy of over 180 years with a strong market position in Europe and Asia.

2. The company spans across various distribution channels with a broad base (banc assurance to direct sales channels) that has limited its channel risks.

3. The financial position of the company is very sound and this has helped them develop despite the adverse market environments.

4. Emphasis on corporate responsibility in terms of charity work and effective utilization of environmental resources.

5. The company has a total workforce of 11000+

Weaknesses

1. The group has legacy issues with respect to its predecessors which carry potential risks in the group’s general account that can financially affect them.

2. The group is highly concentrated in Europe with significant amount of revenue from this region.

3. The operating expenses have shown a deteriorating trend for the company which is affecting its margins.

Opportunities

1. The company has an opportunity to repeat its past activities like streamlining and strengthening of its insurance activities to improve its overall profitability.

2. The insurance industry in emerging markets like India and China pose a great opportunity for this international firm.

3. The global stock performance has improved in 2012 which poses great opportunity for investment income.

Threats

1. The company is present in geography where it is exposed to troubled sovereigns which has affected the company.

2. The global economic outlook is poor and so is poor for the European region which can be a bad news to the company.

3. There is a likely increase in competition for the capital that will increase costs due to adoption of Solvency II norms.

Competition

Competitors

1. Aegon N.V.

2. Aviva Plc.

3. AXA

4. BNP Paribas

5. Munich Re



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