Fondiaria- SAI SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 866
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SWOT Analysis of Fondiaria- SAI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fondiaria- SAI, S.p.A

Parent Company

Unipol Finanical Group

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Qualcuno di cui fidarsi. (Someone you can trust)

USP

One of the most prominent insurance players in Italy

STP

Segment

Non-life, life, health insurance

Target Group

Individuals, Businesses

Positioning

An insurance company that stands for trust

SWOT Analysis

Strengths

1. The company is a part of a group that is second in Italy and the first in non-life insurance market.

2. The company has a strong distribution network of 4082 outlets, 7200+ points of sales.

3. The company boasts of 8000+ employees and a corporate responsibility record towards community and employees.

4. One of Italy’s largest insurance companies

Weaknesses

1. The company is present in the European market where it is exposed to troubled sovereigns.

2. S&P has rated the company BBB with a negative outlook.

The company is more concentrated in the domestic market.

Opportunities

1. The unity of Unipo, Fondiaria, Milano and Premafin poses a great opportunity for the company to grow.

2. The global outlook for the insurance market is positive which will help the company to increase its market share and grow.

3. The ageing population in few markets poses as an opportunity for the company as new markets to venture into.

Threats

1. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

2. There is an increase in competition for capital which is likely to increase costs due to Solvency II norms.

3. The economic recovery slowdown in European nations has decreased the demand for the products.

Competition

Competitors

1. Allianz AG

2. Aviva Plc.

3. Intensa Sanpaolo



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