SCOR Global SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 808
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SWOT Analysis of SCOR Global with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SCOR Global

Parent Company

SCOR

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

A company with a sound financial strategy that will never affect its customers and offer its customers a wide variety of products across the insurance spectrum

STP

Segment

Property, Casualty Reinsurance, Life Insurance

Target Group

Industrial groups, Servicing companies

Positioning

A group that is ready to take on the challenges of future

SWOT Analysis

Strengths

1. The company has strong record of its corporate social responsibility and their initiatives towards cultural support.

2. The company has a conservative financial strategy with a stable liquidity, less exposure to subprime and monoliners.

3. The company boasts of strength of 2000+ employees, spread across 30 countries.

4. Its services provides property and casualty reinsurance, Scor Global Life, which provides life reinsurance

Weaknesses

1. The company’s domestic market shows exposure to the distressed sovereign market which can affect the company’s investment performance.

2. The company has to operate in a complex regulatory environment.

Opportunities

1. There are great opportunities in the insurance linked markets that the company can leverage on.

2. The global reinsurance market is on the path of recovery and poses a great opportunity for the company.

3. The company has a scope of growth due to its acquisition of US Generali.

Threats

1. The increase in the consolidation in the reinsurance industry can increase the strength of competition and poses as a threat.

2. There is likely to be increase in competition for capital due to Solvency II adoption.

3. Increase in the incidence of catastrophic events and natural disasters poses a threat to the insurance industry.

Competition

Competitors

1. Partner Re

2. Munich Re

3. Swiss Re



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