CNP Assurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1045
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SWOT Analysis of CNP Assurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CNP Assurance

Parent Company

Caisse Nationale de 'Prévoyance: Caisse des dépôts Group

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

L’assureur de toute une vie (Insurer of a lifetime)

USP

Specialization in the field of personal insurance; Offerings varied across savings, pension, risk tailor made to suit the customer’s demands

STP

Segment

Savings, Personal Risk, Pension

Target Group

Professionals, General Public

Positioning

High quality products to protect people from risks of everyday life and meet their savings needs at all points in their lives

SWOT Analysis

Strengths

1. The company is the leading personal life insurance provider in France

2. The company also is known for the strong distribution network in place which has led to strong partnerships.

3. The company has shown an increase in its assets despite the changing interest rate environment which reflects on the company’s financial flexibility.

4. Over 4500 employees work for the company based out of France

5. The products and services offered in insurance cover the needs and spectrum of individuals as well as enterprises

Weaknesses

1. The company is concentrated only in France with a weak international presence that is increasing its business risk.

2. The company is not able to derive much revenue from its Asian markets; also even after consolidation in Latin America, the company has been unable to reduce its risk.

3. The company has demonstrated a weakened solvency ratio which is reflective of the inability of the company to start new business ventures.

Opportunities

1. The company has a huge opportunity to acquire and expand into other markets to increase its international presence.

2. The growing economies have fast growing insurance markets which pose as an opportunity.

3. Change in the demographics in many countries pose an opportunity for demand for insurance and other financial products.

Threats

1. The economic slowdown in France and other European countries has affected the demand for financial products.

2. The expected recovery of global economy is weak which can affect the business and its growth.

3. There is likely going to be an increase in competition for capital that is going to affect the policy rates.

Competition

Competitors

1. AEGON

2. Allianz

3. AXA

4. Aviva Plc.

5. MetLife Inc.



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