Generali Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1212

SWOT Analysis of Generali Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Generali Group

Parent Company

Assicurazioni Generali


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan

The Lion’s Culture. Our Culture.


Experience of over 150 years delivered with core values of Generali



Life Insurance, Non- life insurance, Assistance services

Target Group

Commercial and Business entities, Retail/Home/ Family investors


An insurance company that is responsible, strives for excellence and reliability

SWOT Analysis


1. Generali is one of Europe’s largest insurer, with being among the top in life insurance, health insurance and property/casualty insurance.

2. The group is believed to have an effective and efficient business model that allows all group companies geared to distribution channels.

3. The company has a strong advisory capacity.

4. It specialised in insurance, investment management and banking services

5. Nearly 80,000 employees are a part of the workforce

6. The company has significant operations in over 20 countries through tie-ups and collaborations


1.The company has a weak combined ratio which has been having an adverse effect on the underwriting profitability.

2. Few leading rating agencies have given a negative outlook to the company which has affected the group’s external source of financing.


1. In line with the global trends, there are number of opportunities in the retirement market worldwide.

2. The company can leverage on its standing in the private provision for the old and basic pension business.

3. The company has a great opportunity in terms of a positive outlook for the German non-life insurance industry.


1. The slow pace of economic recovery in Germany and other Euro zone economies can reduce the demand.

2. Incidence of extreme weather in Germany could test the company’s claims paying capability.

3. There is a likely increase in competition for capital that will increase costs due to Solvency II project.



1. Allianz AG

2. BayWa AG

3. AXA


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