Ping An Insurance Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1272
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SWOT Analysis of Ping An Insurance Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ping An Insurance Group

Parent Company

Ping An Insurance Group

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Three Globalisms

USP

Cross selling synergies to businesses, realizing increased service levels and customer service

STP

Segment

Property and Casual Insurance, Life Insurance, Banking, Securities

Target Group

Individual and corporate customers, Retail businesses

Positioning

‘Multiple products, one stop services’

SWOT Analysis

Strengths

1. The company is the leading personal finance group in world’s fastest growing economy- China.

2. The company has a well-established and an integrated financial strategy that has strengthened the company against economic slowdowns.

3. The company maintains a very strong and well established supply chain

4. The company has a strong presence in China in insurance and financial services

5. It has a representative office in over 150 countries as well but operations are restricted to China

Weaknesses

1. The company has a weakened unstructured ownership pattern.

2. The company has demonstrated weak online presence which can be a huge weakness considering the contemporary times.

3. The company apart from poor online presence also demonstrates weak customer service.

Opportunities

1. There lies huge opportunity for the company in terms of product innovation.

2. Introduction of new services that will help Ping An’s business to diversify its customer base

3. Global expansion into other countries can boost revenues

Threats

1. Bad economy and economic fluctuations and slowdowns can be a threat to the company.

2. Rising intense competition can affect the company’s standing in the market.

3. The company is exposed to certain amount of political risk that can affect the company’s operations

Competition

Competitors

1. PICC Property and Casualty Company Limited

2. China Pacific Insurance (Group) Co., Ltd.

3. China Life Insurance



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