Zurich Financial Services SWOT Analysis

Zurich Financial Services is one of the leading brands in the banking & financial services sector. Zurich Financial Services SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Zurich Financial Services:

Zurich Financial Services Strengths

1. Zurich insurance is one of the largest insurance groups in the world with a presence in more than 170 countries
2. Though the management and administration of the company is mainly centralized, the company has showed local adaptation of products.
3. The IT infrastructure of the company is very strong with strong CRM systems in place focusing on customer centricity.
4. Over 60,000 people form a part of the employee workforce for the company
5. Life insurance, pensions and other financial services are its areas of expertise

Above are the strengths in the SWOT Analysis of Zurich Financial Services. The strengths of Zurich Financial Services looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Zurich Financial Services Weaknesses

1. The company has significant exposure to Eurozone debt which was driven by tightening credit spreads.
2. The company has showed a high dependence on the general insurance segment of its business.
3. The risk management system of the general insurance segment of the company needs improvement.

These were the weaknesses in the Zurich Financial Services SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Zurich Financial Services Opportunities

1. The global property and casualty insurance market has a positive outlook which poses a great opportunity for the company.
2. Process of consolidation and expansions into other geographies which are emerging markets can pose as an opportunity for the company to strengthen its position.
3. Aging population in other developed nations is an opportunity for the insurance market.

Above we covered the opportunities in Zurich Financial Services SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Zurich Financial Services Threats

1. The gaps in governance systems of the company pose a threat.
2. There is likely to be an increase in competition for capital due to the Solvency II adoption.
3. The increase in number of fraudulent practices and natural disasters can adversely affect the company’s profitability.

The threats in the SWOT Analysis of Zurich Financial Services are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Zurich Financial Services SWOT analysis.

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About Zurich Financial Services

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Zurich Financial Services. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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