HK Exchanges and Clearing SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 735
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SWOT Analysis of HK Exchanges and Clearing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HK Exchanges and Clearing

Parent Company

HK Exchanges and Clearing

Category

Investment Banking

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Owns and operates the only stock exchange and futures exchange in Hong Kong and their related clearing houses

STP

Segment

Trading, clearing and settlement, depository and nominee services, and information services

Target Group

Issuers and intermediaries – investment banks or sponsors, securities and derivatives brokers, custodian banks and information vendors

Positioning

Operator and frontline regulator of the central securities and derivatives marketplace in Hong Kong

SWOT Analysis

Strengths

1. One of the world’s largest exchange owners based on the market capitalisation of its shares
2. TKO Data Centre plays a key role in improving connectivity across the globe

3. It is among the top companies in terms of market capitalisation

4. Major securities products include equity securities, depositary receipts, debt securities, unit trusts/mutual funds (i.e. ETF's and REIT's) and structured products

Weaknesses

1.Annual  turnover in markets slower due to uncertain global economy
2.Increased operating expenses due to higher staff cost and premises expenses

Opportunities

1. Acquisition of LME Group likely to strengthen HKEx into a leading global, vertically integrated multi asset class exchange
2.QE policies in key financial market  would help improve market sentiment to some extent
3.Partnerships and acquisitions likely to deepen the relationship with the Mainland Exchanges

Threats

1.Global economic environment and slower growth of China likely to decrease investors’ appetite for risk
2.Relative abundant liquidity increases risk

Competition

Competitors

1.London Stock Exchange
2.NYSE Euronext
3.Shanghai Stock Exchange



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