Shin Kong Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 436
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SWOT Analysis of Shin Kong Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shin Kong Financial

Parent Company

Shin Kong Financial

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Offers a range of financial services

STP

Segment

Financial and Insurance Services

Target Group

Institutional and individual investors

Positioning

Provides  insurance, banking, securities, asset management, insurance brokerage, and venture capital services

SWOT Analysis

Strengths

1. Extensive distribution network
2. Customer base of 5 million and legacy of 50 years
3. Rated A++ by the Securities and Future Institute

4. SKFH provides a full range of financial products and services through its subsidiaries in life insurance, banking, securities, asset management etc

Weaknesses

1.Limited global presence limits the growth potential
2.Increased competition affects the market share

Opportunities

1. Opening of cross-strait financial markets and the establishment of RMB clearing mechanisms likely to benefit
2.Can expand operations in the high growth potential  ASEAN  free trade market

Threats

1. Sovereign debt crisis in Europe and US fiscal cliff
2. Stock transaction volume likely to fall due to tax collection on securities trading income and rising oil and electricity prices

Competition

Competitors

1.Sino Pac Financial Holdings Company Limited
2.Fubon Financial Holdings Co. Ltd.
3.Taiwan Business Bank Co.Ltd.



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