TD Ameritrade Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1321
Advertisements

SWOT Analysis of TD Ameritrade Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TD Ameritrade Holding

Parent Company

TD Ameritrade Holding

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Boost investor confidence by making investing more accessible, understandable and easier

STP

Segment

Securities brokerage services, Techno-financial services

Target Group

Retail investors, Traders, RIA

Positioning

Providing the best client service in the industry

SWOT Analysis

Strengths

1. More than 100 branches covering 34 states
2. Approximately 5400 full time associates and 4500 independent RIA
3. Client base of 6 million and double digit net new client asset growth
4. Comprehensive investment products offering with access to equities, ETFs, bonds, CDs

5. Multiple credit rating upgrades from non investment grade to Single-A

Weaknesses

1.Business activity exposes to operational risks
2. Credit risks arise from client margin lending and leverage activities
3. Dependency on market causes market risk and Clearing operations expose it  to liability for errors in clearing functions

Opportunities

1.Can increase market share of total assets in client accounts by providing superior offerings to clients
2.Can leverage low cost infrastructure to increase profitability
3. Acquisitions may further enhance the growth

Threats

1. Economic conditions and other securities industry risks could adversely affect the business
2.Market for brokerage service evolves continuously and is highly competitive
3.Margin lending activities are subjected to limitations imposed by regulations of the Federal Reserve System and FINRA

Competition

Competitors

1.E*TRADE Financial Corporation
2. The Charles Schwab Corporation
3. Fidelity Investments



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: