T Rowe Price SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1217
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SWOT Analysis of T Rowe Price with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

T Rowe Price

Parent Company

T Rowe Price

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Invest with confidence

USP

Investment management by fundamental research distinguished by discipline and carried out by experienced professionals

STP

Segment

Investment management

Target Group

Individual and institutional investors, Financial intermediaries

Positioning

Financial services holding company engaged in providing investment advisory services

SWOT Analysis

Strengths

1. Market position in the US asset management industry sustains business momentum
2. Sustained AUM growth contributing to the group's improved financial performance
3. Experienced and committed associates ensuring the consistency of returns
4. Diversified business portfolio helping in serving varied needs of customers

Weaknesses

1. Over dependence on the US market increasing the business risk
2. High reliance on third party distribution increases vulnerability of cash flows
3. Asset mix skewed towards equities

Opportunities

1. Acquisition of stake in UTI Asset Management likely to increase market presence in India
2. Innovative product launches likely to increase revenues
3. Positive outlook for global asset management

Threats

1. Increasing compliance costs and complexities could affect business growth
2. Intense competition likely to affect profitability and market share
3. Ongoing consolidation in fund management industry is creating larger rivals with diversified businesses who could take away market share from the group

Competition

Competitors

1.Alliance Bernstein Holding
2.BlackRock,Inc
3.Eaton Vance Corp.



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