Arab National Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1375
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SWOT Analysis of Arab National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arab National Bank

Parent Company

Arab National Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

A Friend Indeed

USP

ANB is a universal commercial bank catering for the diverse needs of its Corporate and Retail clients

STP

Segment

Retail banking, corporate banking, treasury banking and investment and brokerage services

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions

Positioning

ANB Group offers comprehensive commercial and investment banking services, in addition to specialized services in the fields of heavy equipment leasing and home finance

SWOT Analysis

Strengths

1. ANB, a Saudi Listed Joint Stock Company, now ranks amongst the 10-15 largest banks in the Middle East
2. ANB is one of the largest providers of remittance services in the Kingdom

3. Through Arab Bank, it has links to other banks in countries including Lebanon, Syria, Oman, Turkey, Australia and Switzerland

4. New revenue streams through the establishment of joint ventures in construction leasing, insurance, and home finance sectors

5. Over 3500 people form a part of its workforce

Weaknesses

1. A conservative credit culture and very limited geographic presence makes its brand recall limited

2. Bank’s Cyber security needs attention to strengthen it from malicious activities

Opportunities

1. Focus on continuing to benefit from the government's spending drive

2. With huge investment spearheaded by Riyadh to develop the economy and start to provide jobs for the kingdom's growing population, there are plenty of opportunities for Arab National Bank to grow its business

3. Bank sector lending to private companies in Saudi Arabia still grew at a rate of 15 percent year-on-year

4. International expansion likely to bolster revenues, the bank should try to expand its presence in overseas markets

Threats

1. In the past quarters, the competition has increased significantly from both Islamic and conventional players
2. The lending environment in Saudi Arabia intensely competitive between a small number of local banks, and means that while banks will be able to book new assets, margins will be tight

Competition

Competitors

1. Al Rajhi Banking & Investment Corp

2. Saudi Hollandi Bank

3. Bank Albilad



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