Aareal Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1205
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SWOT Analysis of Aareal Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aareal Bank

Parent Company

Aareal Bank Group

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Clients place a trust in their tailor made property financing solutions

STP

Segment

Structured property financing segment and consulting segment

Target Group

Individuals and corporates seeking financial services

Positioning

Finding the right solution for the problems in both these segments

SWOT Analysis

Strengths

1. As it is a long standing partner to the institutions housing industry and commercial property sector, it understands the client’s needs to the smallest detail and provide tailor made solutions to them

2. Wide geographic presence as the branches are located in over 20 countries

3. It has a good technical expertise of the local market and it combines this with the sector specific know how to develop consumer friendle products

4. One of the most prominent banks based out of Germany

5. Nearly 2500 people work for the organisation

Weaknesses

1. The net income is affected due to the financial crisis and this resulted in lesser earnings per share

2. Caters to a niche segment and it may not generate sufficient profits as the user base is significantly less

Opportunities

1. Needs to exploit other market opportunities as the present real estate sector is very volatile

2. As the logistics properties enjoyed stable growth levels, it would be better to invest in these types of real estate

3. Could provide cloud based solutions to the customers as it would help them keep a track of the changes in their real estate properties

Threats

1. The market in the premium segment varied with the rents rising in some areas and falling in the others and as a result of this user demand is burdened by this uncertainty and the weak economy

2. The weak economy also resulted in the rents rising by only a miniscule amount in comparison to the national average which resulted in lesser profits

3. Its competitors are providing cloud computing services and thereby drawing customers to them

Competition

Competitors

1. Commerzbank AG

2. UniCredit Bank AG

3. Landesbank Berlin Holding A G



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