Banco Popolare di Milano SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 640
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SWOT Analysis of Banco Popolare di Milano with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Popolare di Milano

Parent Company

BPM Group

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

The second cooperative bank in Italy hence has a long legacy

STP

Segment

Retail, Large corporate segment, SME and Private Banking

Target Group

Retail segment and corporates for financial services

Positioning

One of the most prominent retails banks for Italian customers

SWOT Analysis

Strengths

1. The Bank had 600 points of contact with customers and 15 Private Banking centres

2. The Individuals segment of Banca Popolare di Milano had 300,000+ depositors enabled to use the electronic channel having a high penetration rate

3. The Bank had 6,000+ employees and it provides ample training to its employees so that they can serve the customers better

4. Over 1.4 million customers use their services across Italy

Weaknesses

1. The company has a high attrition rate as a lot of expert employees left the company

2. Geographic presence limited to Italy is a concern as it is overly dependent on one economy

Opportunities

1. The bank should move away from the insurance segment as it resulted in a huge loss to the bank

2. The new Parent Company organization chart was approved which gives each structure responsibility for ensuring adequate governance and direction on the part of the Parent Company and of Group companies which would enable conformity in the entire group

3. More funds would be available as a result of voluntary liquidation of BPM Ireland and BPM Fund Management

Threats

1. Unfavorable economy and tensions in sovereign debt markets led to a weakness in lending for the bank

2. The bank is highly concentrated in and around Italy and it would increase the risk due to the economic conditions prevalent in Italy

3. Loss of customers as they are migrating to the competitors who are offering better financial solutions

Competition

Competitors

1. Mediobanca S.p.A.

2. Intesa Sanpaolo S.p.A.

3. UniCredit S.p.A.



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