Nishi Nippon City Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 578
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SWOT Analysis of Nishi Nippon City Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nishi Nippon City Bank

Parent Company

Nishi Nippon City Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Towards a sound Financial Position

STP

Segment

Personal segment and small and medium enterprises

Target Group

Individuals and enterprises

Positioning

To become the No.1 bank in Kyushu by providing top-level products and services to our customers for mutual prosperity

SWOT Analysis

Strengths

1. The non-consolidated basis loan balance at the end of the fiscal period increased substantially

2. The bank supports the development of the local economy and it held a seminar to promote the growth of the agriculture, forestry, and fishery industries

3.It has newly constructed and renovated three branches as Marugoto Support Branches that provide one-stop services to meet the various needs of its customers

4. A prominent bank in Japan offering wide variety of customer and enterprise services

Weaknesses

1. The liabilities of the bank have increased significantly in comparison with the previous years

2. Total income of the bank has decreased which is an area of concern

Opportunities

1. The Bank is needs to strengthen its risk management systems, a priority issue for management, with the goal of establishing a sound management foundation and ensuring stable revenues

2. It can expand its customer base to cater to the needs of the institutional clients which form a minor part of the existing customers

3. It can increase the number of branches from the existing network of 200 branches and expand globally

Threats

1. Presence of various risks which would adversely affect the performance of it as it is concentrated only in Japan

2. New government regulations have increased the repo rate which increases the cost of borrowing for Nishi Nippon City Bank

3. Also the increase in the leverage ratio increases the amount that the bank should deposit with the central bank and it reduces the money for the investments

Competition

Competitors

1. Hokuhoku Financial Group Inc

2. Shinkin Central Bank

3. The Hiroshima Bank Ltd.



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