Union National Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1157
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SWOT Analysis of Union National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Union National Bank

Parent Company

UNB Group

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

The bank that cares

USP

One of the leading local banks in UAE

STP

Segment

Corporate banking, retail banking, Islamic banking, international and investment banking

Target Group

Corporate and investment banking segments

Positioning

Asia’s most preferred brand in Banking & Financial Sector

SWOT Analysis

Strengths

1. The Bank has won a multitude of awards and recognition both locally and across the world, from various renowned bodies in the industry

2. Caters to a wide segment of users as it offers products to cater to the needs of users in all these segments

3. Recognized as a superbrand by the UAE Superbrand Council and is ranked amongst the top 10 companies in the UAE in the Forbes

4. The bank has an extensive network spread across UAE

Weaknesses

1. High cap on director’s remuneration which is a point of debate

2. Increase in operating expenses as it invested a significant amount in infrastructure which could be avoided by renovating the existing branches and with the use of technology

3. Due to its stringent measures, the loans and advances have declined which is a concern

Opportunities

1. The Gulf economy has improved and significant investments can be made in the oil and natural gas sector as this sector in on an uptrend

2. It should reduce its investments in the tourism and manufacturing sector which are registering slow growth

3. It could eliminate efficiencies by discontinuing the less profitable products and focus more on the profitable products

Threats

1. High concentration in the Gulf increases the risk due to instability in this region

2. Competitors are investing huge amounts of money to revamp their products to suit the needs of the customers thereby drawing them away from Union National Bank

Competition

Competitors

1. Commercial Bank of Dubai P.S.C.

2. First Gulf Bank PJSC

3. National Bank of Abu Dhabi PJSC

 


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