ICAP SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 997
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SWOT Analysis of ICAP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ICAP

Parent Company

ICAP

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Connecting the world’s financial markets

USP

Facilitates the flow of capital and investment through the financial  system and supports government  and corporate borrowing

STP

Segment

Voice, electronic, and post trade risk and information

Target Group

Traders and investors

Positioning

Markets operator and provider of post trade risk mitigation and information services.

SWOT Analysis

Strengths

1. Strong presence in all the major financial centres – with a local footprint in 30+ countries and more than 70 locations worldwide
2. Diversified business, global reach and proven ability to respond to changing customer needs
3.Creation of Global Broking division enabling the Group to execute a global strategy for all broking services

4. Acquisition of smaller firms have strengthened the companys position

Weaknesses

1. Trading activity across all asset classes dependant on global scenario
2.Decline in number of employees is a concern

Opportunities

1. Regulatory push towards electronic trading to enhance growth
2. Regulatory focus on better risk management to benefit  business
3. Well positioned to leverage ISDX’s exchange status to offer new products and solutions for its customers

4.Acquisition and launch of ISDX to expand business in capital raising market space

Threats

1. The wholesale financial markets are facing a number of cyclical and structural challenges
2. Decelerating  growth in global trade due to private sector deleveraging and government fiscal constraint
3. Many peripheral Eurozone economies experiencing deepening recession.

Competition

Competitors

1.Integrated Asset Management Plc.
2.Numis Corporation  Plc.



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