Japan Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 547
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SWOT Analysis of Japan Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Japan Securities

Parent Company

Japan Securities

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Japan’s largest securities finance company

STP

Segment

Bond financing, loans, bond services and stock lending

Target Group

Institutional and private investors

Positioning

An institution specializing in the securities finance business

SWOT Analysis

Strengths

1. Japan’s largest securities finance company
2. Diversified product portfolio includes Loans for margin transactions, Bond financing and general loans, Bond services and Stock lending for its large customer base

3. Customer foucsed services and solutions for enterprises and corporates

4. Employee workforce has expertise in the field which is aptly led by the management

Weaknesses

1.Decline in revenues by margin loans business
2.Lower lending rate cause decline in operating revenues from bond financing and general loans business

Opportunities

1.Mergers and acquisitions can increase profitability
2. Growth and partnerships across the globe especially in emerging economies can enhance growth

Threats

1.Uncertain outlook for the Japanese economy
2.Increasing serious financial problems in Europe

3. Japanese economy, having been dealt a severe blow by the Great East Japan Earthquake, continues to face a number of problems, including issues with electric power supplies

Competition

Competitors

1.Mitsubishi UFJ Financial Group Inc
2.Mizuho Financial Group
3.Sumitomo Mitsui Financial Group Inc



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