Man Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1063
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SWOT Analysis of Man Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Man Group

Parent Company

Man Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the leading global providers of alternative investment products and solutions

STP

Segment

Alternative investment products and solutions and brokerage services

Target Group

Institutional and individual investors

Positioning

Independent alternative investment managers and a leader in liquid, high-alpha investment strategies

SWOT Analysis

Strengths

1. Reputation as the world's largest listed hedge fund manager continues to help contain flight of funds under management
2.Employs around 1,600 people in 15 countries
3. Strong product distribution network helping in raising assets across diversified geographies
4. Strong balance sheet and access to liquidity help retain customers

5. The organisation also actively does its bit as a part of corporate social responsibility

Weaknesses

1. Weak performance of funds other than AHL

2. Investment in fraud schemes in the past have hurt its brand image

Opportunities

1. Increased regulatory scrutiny likely to be beneficial to listed hedge funds
2. Acquisition of FRM Holdings likely to be beneficial

3. Global partnerships with bigger firms can boost company performance

Threats

1. Consolidation in fund management industry
2. Increasing competition from new entrants into ETF market

Competition

Competitors

1.Aberdeen Asset Management Plc
2.F&C Asset Management Plc
3.Intermediate Capital Group Plc


The table above concludes the Man Group SWOT analysis along with its marketing strategy and brand parameters.

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