Dubai Islamic Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2552

SWOT Analysis of Dubai Islamic Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dubai Islamic Bank

Parent Company

Dubai Islamic Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Putting the First Into Banking!


It is the first Islamic bank to have incorporated the principles of Islam in all its practices



Retail banking, corporate banking, treasury banking, wealth management, real estate finance and a special banking scheme for ladies- Johara Ladies

Target Group

A customer looking for Sharia compliant non- interest financial services


A customer-centered organization, where close personal service and honesty form the basis of all relationships

SWOT Analysis


1. It is present today in one of the world’s fastest-growing economic sectors (Islamic banking and finance) that comprises of more than 400 institutions tasked with managing assets globally
2. Dubai Islamic Bank has been named as the Best Islamic Bank in the region by Banker Middle East Magazine

3. DIB has been proactive in creating partnerships and alliances at both the local and international level. The bank has established DIB Pakistan Limited, a wholly owned subsidiary

4. DIB has strong financial stability and strong capitalization


1. The bank’s lending profile is with asset quality concerns resulting in high impairment charges
2. Exposure to Real Estate sector which is facing net losses could lead to future losses
3. The bank limits its revenue generation opportunities by having its operations confined to a geographical region


1. The focus on expansion of distribution channel could provide new opportunities to the bank
2. Launch of new financial products by the bank could help it sustain in highly competitive banking environment
3. Islamic banking and finance is today one of the world’s fastest-growing economic sectors and has opportunities to grow in emerging economies


1. Intense competition among Islamic and conventional banks may keep profit margins at minimum
2. Regulatory Changes concerning to the global financial crisis are going to be stricter
3. Fluctuations in interest rates



1. Abu Dhabi Islamic Bank

2. First Gulf Bank PJSC

3. Al Salam Bank BSC

4. Emirates NBD Bank

5. Mashreq Bank PSC


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