American Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 760
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SWOT Analysis of American Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Financial Group

Parent Company

Great American Insurance Group

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Wide range of specialty coverages managed by specialists along with providing excellent service to both agents and policy holders

STP

Segment

Property & Casualty, Annuity, Medicare, Life

Target Group

Businesses, Individuals and enterprises

Positioning

Enabling individuals and businesses to manage financial risk using insurance products and services that are tailored to meet their specific needs

SWOT Analysis

Strengths

1. AFG has a strong position in its domestic market where more than half of its premiums of P&C are driven by the top ten businesses.

2. The company has a combined ratio (number to measure underwriting profitability) better than the industry average that proves strong fundamentals.

3. The company has a strong code of ethics and corporate governance in place.

4. The company boasts of a workforce of over 6700 employees and a CSR record on par with the industry.

Weaknesses

1. The company is highly dependent on its domestic market for its revenues.

2. The company has significant exposure to MBS (mortgage backed securities).

3. The company however profitable is still a small scale company compared to its competitors who are global

Opportunities

1. The recovery in United States commercial real estate segment can boost the property and casualty insurance.

2. The company is expected to grow because of extending its scale by acquisitions to optimize its business portfolio.

3. The global market for P&C has a positive outlook posing an opportunity to the company.

Threats

1. A complex and constantly changing regulatory structure can affect the performance of the company.

2. The company operates in an intense competition environment hence affecting its operations.

3. The increase in the instance of frauds in the industry is a threat to the company.

Competition

Competitors

1. Ace Limited

2. CNA Financial Corporation

3. Zurich Financial Services



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