Genworth Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1330
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SWOT Analysis of Genworth Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Genworth Financial

Parent Company

Genworth

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Think it Possible

USP

An extensive distribution network that helps to reach out and leverage on rich experience in their domain

STP

Segment

US Life Insurance, US mortgage, international mortgage, wealth management

Target Group

Individuals, High net worth individuals

Positioning

An insurance leader dedicated to helping people secure their financial lives and families and futures

SWOT Analysis

Strengths

1. The company boasts of a presence in over 25 countries with a workforce of over 6300 employees.

2. The company is global leader in management of mortgage default risk.

3. The company has an extensive distribution network of intermediaries like FIs, BGAs, IMOs, retail, independent advisors and mortgage professionals.

4. It offers services like life and Long Term Care Insurance, Wealth Management, Mortgage Insurance, Lifestyle Protection Insurance etc

Weaknesses

1. The company has low investments in research and development in terms of products and services.

2. The company is facing the problems of a high cost structure with impending increase in interest.

Opportunities

1. The recovery in the housing and real estate of US will revive the business of the company.

2. The global positive outlook for real estate and housing due to growing economies pose as an opportunity to the company.

3. The company can practice new acquisitions to increase its foothold in the growing economies.

Threats

1. Credit market crisis and housing crisis pose the biggest threats to the company.

2. The company operates in a very intense competitive environment along with increasing costs and interest rates.

3. Government regulations and the complex framework can affect the company’s performance.

Competition

Competitors

1. Manulife Financial Corporation

2. MetLife Inc.

 


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