Helvetia SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 573
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SWOT Analysis of Helvetia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Helvetia

Parent Company

Helvetia Group

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

First in growth, profitability and customer loyalty

USP

Promise for simple, straightforward solutions tailored to their needs

STP

Segment

Life, Non-life, Reinsurance

Target Group

Individuals, Corporates, Businesses, Insurance

Positioning

First-rate quality, a high service standard, efficiency and solidity

SWOT Analysis

Strengths

1. Helvetia Group combines healthy growth with high profitability and boasts a strong capital base.

2. A stable and disciplined growth strategy is accompanied by a high cost awareness as well as a conservative investment policy.

3. The group has been successful in establishing itself as one of the top six insurers in its home market.

4. The company boasts of a workforce of 5200+ employees dedicated to the core values of Helvetia of trust and enthusiasm and a strong CSR record with contribution to community and all stakeholders.

5. It has its operations spread across Europe

Weaknesses

1. The company is focused more on the European market which does not add much to the geographical diversification due to similar nature of markets in the region.

2. The company is exposed to markets of sovereign crisis and slowed economies.

Opportunities

1. Process of consolidation and expansions into other geographies which are emerging markets can pose as an opportunity for the company to strengthen its position.

2. Aging population in other developed nations is an opportunity for the insurance market.

3. The global reinsurance market is on the path of recovery and poses a great opportunity for the company.

Threats

1. The gaps in governance systems of the company pose a threat.

2. There is likely to be an increase in competition for capital due to the Solvency II adoption.

3. The increase in number of fraudulent practices and natural disasters can adversely affect the company’s profitability.

Competition

Competitors

1. Allianz SE

2. Swiss Re

3. Munich Re

4. Zurich Financial Services

 


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