Unipol SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 605
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SWOT Analysis of Unipol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unipol

Parent Company

Unipol Gruppo Finanziario S.p.A.

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Unique Policy

USP

A company that has strong ethics and values in place selling a variety range of financial services

STP

Segment

Pension funds, real estate, purchasing and auxiliary services; development of life products, reinsurance

Target Group

Individuals, Businesses, Insurance companies

Positioning

A transparent company with an aim for customer satisfaction in price, performance and quality of service

SWOT Analysis

Strengths

1. The company is one of the largest insurance group operating in Italy and the largest operating in Non-Life business.

2. The company has a strong sustainability initiative that delivers    long-term financial value, governance, protection of the environment and social responsibility.

3. The company boasts of strength of 7500+ employees with a consistent majority of women

4. It is one of the largest Italy based insurance and financial services company

Weaknesses

1. The company has volatility in its financial and credit ratings, placing them in negative outlook.

2. The company’s portfolio shows exposure to the distressed sovereign market which can affect the company’s investment performance

Opportunities

1. The company has a huge opportunity to acquire and expand into other markets to increase its international presence.

2. The growing economies have fast growing insurance markets which pose as an opportunity.

3. Change in the demographics in many countries pose an opportunity for demand for insurance and other financial products.

Threats

1. The increase in complexity in regulatory framework that the company has to comply with poses a threat to the company.

2. Solvency II adoption is also likely to increase the competition for capital.

3. The increase in corporate insolvencies on the global scale affects the demand for commercial insurance products.

Competition

Competitors

1. Assicurazioni Generali

2. Fondiaria-SAI

3. Mediolanum



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