Tong Yang Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 581
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SWOT Analysis of Tong Yang Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tong Yang Securities

Parent Company

Tong Yang Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

A global securities company creating greater value through advanced financial solutions

STP

Segment

Securities dealing, underwriting and brokerage services, mutual fund and asset management, online trading, factoring, leasing, credit cards, beneficiary certificates, and corporate finance

Target Group

Individual and institutional investors, traders

Positioning

Financial services company, which provides investment banking and wealth management services

SWOT Analysis

Strengths

1. Employee strength of about 3,000 makes it a prominent player
2. Specialized and differentiated products of Tongyang Group
3. Network of 120+ branches  throughout Korea and consolidated subsidiaries

4. Active advertisement through social media means more brand recall

Weaknesses

1.Slightly lower interest rates in terms of CMA packages
2. Subjected to various kind of financial risks and currently undergoing liquidity crisis

Opportunities

1. Rapid development of Korean financial markets
2.Exapansion into overseas markets to increase profitability
3. Strong focus on rapidly growing emerging markets

Threats

1. Increasing competition affects market share
2. Volatile financial markets impacted by geopolitical risks

Competition

Competitors

1. Daewoo Securities Co. Ltd.
2. Mirae Asset Securities Co. Ltd.
3. Samsung Securities Company Ltd.

 


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