Tong Yang Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 562

SWOT Analysis of Tong Yang Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tong Yang Securities

Parent Company

Tong Yang Group


Investment Services


Banking and Financial Services

Tagline/ Slogan



A global securities company creating greater value through advanced financial solutions



Securities dealing, underwriting and brokerage services, mutual fund and asset management, online trading, factoring, leasing, credit cards, beneficiary certificates, and corporate finance

Target Group

Individual and institutional investors, traders


Financial services company, which provides investment banking and wealth management services

SWOT Analysis


1. Employee strength of about 3,000 makes it a prominent player
2. Specialized and differentiated products of Tongyang Group
3. Network of 120+ branches  throughout Korea and consolidated subsidiaries

4. Active advertisement through social media means more brand recall


1.Slightly lower interest rates in terms of CMA packages
2. Subjected to various kind of financial risks and currently undergoing liquidity crisis


1. Rapid development of Korean financial markets
2.Exapansion into overseas markets to increase profitability
3. Strong focus on rapidly growing emerging markets


1. Increasing competition affects market share
2. Volatile financial markets impacted by geopolitical risks



1. Daewoo Securities Co. Ltd.
2. Mirae Asset Securities Co. Ltd.
3. Samsung Securities Company Ltd.



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