RMB Holdings SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 660
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SWOT Analysis of RMB Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RMB Holdings

Parent Company

RMB Holdings

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Owner manager culture

STP

Segment

Retail commercial and wholesale banking services, investment banking services, and installment finance services

Target Group

South African corporate and individuals

Positioning

An investment holding company, engaged in providing a range of banking and financial services

SWOT Analysis

Strengths

1. Holds interest in FirstRand, Southern Africa's pre-eminent banking group
2. Diversified product portfolio catering to both individual and enterprise clients

3. Extensive footprint across 35 African countries

4. One of the most prominent investment companies in the industry

5. Normalised earnings have shown a consistent growth

Weaknesses

1.Subjected to various kind of financial risks

2. Limited geographic presence as compared to big international players

Opportunities

1.Increased global penetration can help increase the growth
2.Acquisitions and partnerships can further enhance profitability

Threats

1. Uncertainty in major developed economies combined with high levels of government indebtedness
2. Financial fluctations and economic depressions can be a serious cause of concern

Competition

Competitors

1. ABSA Group Ltd
2. RTT Holdings

 


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